Government was criticised for valuing spectrum prices too high, which the operators due to low revenues were not able to afford. But before we end, a few finer points of this international JV are worth noticing. The Tata way of doing business has always been radical innovations for business growth coupled with a sense of community service. In a market cluttered with zoo zoos of Airtel, what an idea sirji of Idea, Tata DoCoMo came up with the punch line do the new. The venture, therefore, attempted to deliver services 40 paisa cheaper. But Tatas had offered only Rs.

In contrast, the India partner Tata was willing to be patient and try for other options. In this JV too such benefits are quite apparent. This will alert our moderators to take action. It has been 20 years, Indian mobile industry is progressing on various technology fronts. Government has thus caused a high reuse of spectrum.

ntt docomo joint venture with tata case study

In contrast, the India partner Tata was willing to be patient and try for other options. With the announcement of one paisa per second concept, Tata DoCoMo revived the value of every single paisa to Indian consumers.

NTT Docomo: After a long, bitter feud, Tata Group and NTT Docomo may reach settlement today

Indian Telecom Industry [online] http: The pay per second billing model was a disruptive innovation that could have been a boon to the bottom of the pyramid. This created a lot of pressure on Tata DoCoMo in maintaining the service level. Under such circumstances, brand positioning became very important. Vengure and Lam also found that culture as well as technological resources plays a significant role in affecting performance and behaviour of partnering firms in an IJV.

Different cultural backgrounds and national experience of partners lead to conflicts in IJVs and impact its longevity Hennart and Zeng, Within first five months of launch Tata DoCoMo pulled ten million subscribers, three-fourth of which came from other established brands like Airtel, Vodofone, etc.


ntt docomo joint venture with tata case study

The only source of conflict, if at all, might be due to the difference in the timeline set for achieving their goals. Undoubtedly, the JV entered into a phase of grave instabilities.

After a long, bitter feud, Tata Group and NTT Docomo may reach settlement today

According to Beamishamong the various internationalisation modes a firm adopts, equity JVs are the best to deal with the adverse effects of operations in a foreign land. TTSL also lost 3 licences among other private operators. The main customers of fixed wireless telephony were big industrial houses. Their business goals from the venture were congruent and mutually beneficial. Further, mobile subscription per inhabitants has grown from a meagre 2.

Significant changes in the economy took place when India embraced globalisation, liberalisation, and privatisation in s. Traditionally, JVs have been formed for reaping a variety of potential benefits by partnering which are generally not possible to get in isolation. The concept proved a significant milestone in the Indian mobile telecom landscape, as it redefined the industry. However, rural mobile users generally do not change their numbers or their service providers very frequently.

Kogut associates the structural conditions in an industry like changes in the industry concentration or growth rate of the industry as the factors that impair the JV. In fact, more number of JVs come to the limelight when they terminate prematurely or encounter problems before they eventually fail. The market was thus led open to competition with more number of players offering a bunch of services.

ntt docomo joint venture with tata case study

While the venture is still on at the time of this analysis, the NTT DoCoMo had unilaterally expressed its desire to exit from the venture by offloading its entire stake to the Indian partner. There are, however, instances where IJVs have survived long and succeeded in achieving their set goals in spite of having gone through phases of instabilities in the intermittent period. All the major private telecom operators have been aggressively targeting the rural markets though such markets have their own challenges like high costs of network roll-out and operations, high sales and servicing costs per subscriber, etc.


Retrieved from Business India 6 Possible reasons for instabilities The abrupt changes in the fortune of the JV left every stakeholder in a jittery.

ntt docomo joint venture with tata case study

Secondly, in a JV, a lot of deliberations happen for selection of partners. Since then the JV has become unstable as the partners have not yet worked out a mutually agreeable exit mechanism that got entangled over the share price issue. It also addresses how competitive positioning influences the asset value of the firm Kogut, ; Vickers, But before we explore the detailed reasons behind this turn of events, let us have a close look at the background of the JV partners.

The Indian company, however, can have an overseas partner.

She has published her research work with Sage, Emerald and others. Innovations in technology are relatively difficult to imitate and therefore result in long-term benefits.

ntt docomo joint venture with tata case study

Bhawsar in London Court of International Arbitration and the matter cas still pending there. The changing pattern of charging tariffs caused a fall in the industry revenues. First, contrary to popular belief that instabilities arise due to inter-partner conflicts, there was no apparent conflict of interests between Tata and the NTT DoCoMo.