MASTER THESIS SWISSCOM

Swisscom is offering one of the lowest growth rates in the sector. Development Politics Reaching Out to People: In the mobile space, the effect is a dramatic slowing in the rate of growth of voice revenues. Yet the underlying growth assumptions on both revenue and profit remain shaky in light of increased competition and market saturation in all segments besides the advent of new disruptive technologies such as VoIP which are expected to erode the enterprise market voice segments, a key segment very soon. Little Excerpt, p11 and following 10 taken from Swisscom Analyst reports home page, www. Here, we will look what this new business design might look like. The overall aim is to cut costs and to become more competitive on the external market.

Lower revenues in Swisscom Systems, the Telco Services arm. This has led to two global effects:. Moreover, with strong competition and the high rate of mobile penetration in Switzerland, customer retention costs have increased substantially, which is putting additional pressure on margins. The mobile phone appears to have such a strong loyalty as a personal device amongst consumers that it probably will be the focus of such convergence, especially in the enterprise space. The author assumes that whilst a performance gap can often be closed by focusing on superior execution, with no change to business design, closing an opportunity gap requires a new business design.

We expect to see further mastef on voice prices over time as mobile operators look to increase the rate of substitution of fixed traffic and VoIP begins to disrupt traditional pricing models even further.

master thesis swisscom

Abbildung in dieser Leseprobe nicht enthalten [ In section 5, we see whether and how this growth requirement can be addressed by letting the IT Services provider grow.

Swisscom is offering one of the lowest growth rates in the sector. In the consumer space, we expect an increasing demand for converged data services, so that amster customer can access the same services swisscmo various combinations of device and access network depending on their location and needs at a particular time.

Having deep cash pockets but no signs of domestic growth in the existing business, Swisscom is put onto Crossroads.

The company tries to offer a portfolio of related services and essentially by focusing on some core capabilities – such as delivering services to a broad user range – generate more rent than others see Grant.

  THESIS BINDING KLANG

What segments should Swisscom enrich, especially domestically, going out from the status quo? Sign in to write a comment. A larger endeveour in this standardisation is often where corporate processes do start and where they verticalise – IBM has been involved in early in a project that detailedly describes the start.

This has led to two global effects: Service Sector – Internation Here, we will look what this new business design might look like. Unlike many other services industries, the Telecommunications industry has a high degree of global standardisation in the way they describe their services, the way they provision their services and the way they market, sell and bill those services. Yet the underlying growth assumptions on both revenue and profit remain shaky in light of increased competition and market saturation in all segments besides the advent of new disruptive technologies such as VoIP which are expected to erode the enterprise market voice segments, a key segment very soon.

In order to do so Swisscom needs to be able to control costs and competition, of course aided by the relatively high pricing in its market, and a sluggish regulatory environment.

UZH – Department of Informatics – Communication Systems Group – Swisscom inovation award !

However, again according to BNP Swissco, “this should not translate into strong margin pressure, as all operators focus on profitability and Swisscom puts quality subscriber growth before market share gains at any price”. Here, amongst others a setup of a second headquarter in Vienna and a long-term employment guarantee for Telekom Austria employees would have not been accepted by the board of governors.

master thesis swisscom

Thus, if that is an opportunity for growth, there is a business design gap to capture mwster growth, fundamentally. The model per se is not sustainable, and changes are looming on the horizon through government impostures that are threatening the market dominance of Swisscom, new technologies such as Voice over IP and last but not least also a recovering outside Telco economy which might discover Switzerland as place to be.

Swisscom IT Services

This thesis looks onto which new tasks thezis be defined, which new skills built, and also whether a new culture must be nurtured. Driving towards the future with the next generation of services based on IP networks, value- added consumer and business services over broadband, ascending the ICT value chain, and creating and establishing strong presence in desktop and network outsourcing, deploying VoIP solutions that are tightly integrated with business applications, and enhancing overall profitability with ICT.

  AMWAY BWW BUSINESS PLAN

With Swisscom basically assuming the strategic position of a full-scale telecommunications provider tthesis having the three core dimensions Fixline, Mobile and IT Services Provisioning in its portfolio, all three Dimensions are under increasing competitive threat. Pedagogy – Miscellaneous Topics Sharpening Education through the use Its foreign Subsidy Debitel tgesis been sold to the investor Premira soon, yet Swisscom took an extra goodwill depreciation of ca.

master thesis swisscom

Still the honeymoon is over soon. This has led to two global effects:. Competition for business customers is particularly intense, as Orange and TDC have been increasing their efforts to win market share in this segment. The mandate of the main stock owners is to steadily increase msster. With revenues of ca.

In each of these areas, it is important for Swisscom to face the changes that are looming as a result of thfsis technologies and to develop a model that achieves revenue generation at a lower cost base. Once the Telco Services providers mostly fought with each other on clearly defined market segments – fixline and mobile and data traffic services, now these services do intermix and merge and on top of that, value added resellers and bundlers do package those services into several packages.

Swisscom is generating value through providing services to end-users and to companies. Closing the swiisscom or opportunity gap requires Strategy to assess especially that IT Services opportunity that is out in the market – domestic and non-domestic – and design the business to effectively address them, but as importantly, it requires execution, to assess and build the organizational capabilities needed to deliver market results.

In order to compete with other broadband access operators thesls effectively, Swisscom has already had to reduce its ADSL access tariffs significantly.